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Non Fiction > Sports
EFT for Golfers
Larry Phillips
EFT (Emotional Freedom Technique) as used to improve golf technique and scores. Seven EFT professionals describe how to use EFT for golf for best results. EFT use for any athletic activity requires a specific approach. “With EFT, I have found the mental edge that raises an athlete from average to elite.” Free promo version at website.
A Passion for Winning offers an inside view of public relations from the man who helped shape the profession. Aaron D. Cushman devoted his fifty-year career to helping entertainers and corporations promote themselves in memorable and profitable ways. Along the way, he built one of the largest independent public relations agencies in the nation. Learn the behind-the-scenes story of how he and his agency:
- Promoted stars like Dean Martin, Jerry Lewis, Milton Berle, and Lena Horne.
- Helped the Marriott Corporation become the largest of its type in the world.
- Revitalized a great city with the slogan, “St. Louis: The Meeting Place.”
- Thwarted the neo-Nazis’ threatened march against Skokie, Illinois.
- Worked with the government of Mexico and handled questions relating to payola.
- Inspired a new marketing approach by Century 21, an organization with a $40,000,000 advertising budget and zero allocation for public relations.
- Added the magic elixir that helped Keebler Cookie Co., achieve a 33% first-year market penetration with its new “Soft Batch” brand.
- Awakened a sleeping giant, Serta Mattress Co., despite never having a single new product or legitimate news story during the nine-year relationship.
“Cushman tells a sparkling story of his years in public relations, which was a new field when he started. This is a book that offers special interest for practitioners in the field and those considering a career in PR. It’s also of broad and general interest, demonstrating the essentiality of a ‘passion’ for your work.” – Daniel J. Edelman, Chairman, Edelman Public Relations Worldwide
“Aaron Cushman is a legend in public relations. His stories about the industry are both insightful and entertaining.” – Tom Hoog, Chairman, Hill and Knowlton Public Relations USA
“In the field of marketing/public relations, Cushman has no peer. Without a doubt, his book is a must read for PR professionals.” – Asher Birnbaum, Publisher of Tennis Magazine
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